· Personally Identifying Information – Except as described herein, the EarthFruits Yogurt™ website does not require user registration to access content. While visiting the EarthFruits Yogurt™ website, you may be asked to provide information that personally identifies you. "Personal information" is information that can be associated with a specific person and can be used to identify that person. This information is gathered on a voluntary basis for the sole purpose of better serving you. You may choose not to provide personal information and you still will be able to visit the EarthFruits Yogurt™ website. The following items/site features are examples of content on the EarthFruits Yogurt™ website where personal information may be sought:
· To register to participate in marketing programs;
· To request information about EarthFruits Yogurt™ products;
· To request information about EarthFruits Yogurt™ franchise opportunities; and
· To register for any current sweepstakes or other offerings.
In addition to the above, we may also collect information from you when you respond to a survey, email or other communication or participate in other promotional site features that may exist from time to time.
· Non-Personally Identifying Information - EarthFruits Operations collects limited non-personally identifying information your browser makes available when connected to our website. For example, website log files are generated that collect the Internet Protocol ("IP") address of the visitor, date, time, pages visited, and one or more cookies that may uniquely identify your browser. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. If you turn cookies off, you may lose some functionality for web sites. All information collected using the above technology is used to operate, develop and improve our services. Additionally, aggregate reports for website visitors are generated that do not contain personally identifiable information. Advertising reports are generated that show the IP addresses of visitors as well as specific pages visited. This information may be sent to the advertiser to confirm the number of "click-thrus." The advertiser normally already has this information as a result of the user clicking on the advertisement. No additional information about the visitor is supplied to the advertiser. The log files are eventually deleted.
USE OF INFORMATION:
The personal information collected about you as described above may be used in the following ways:
· To personalize your site experience and to allow the delivery of the type of content and offerings in which you are most interested;
· To administer a contest, promotion, survey, or other site feature;
· To send you targeted notices or to learn more about your service experience;
· To customize, measure and improve our products services and the content, layout, and design of our website;
· To analyze trends and statistics;
· To protect the security or integrity of our websites and business;
· To allow better service in responding to customer service requests; and
· To communicate with you for various business and marketing purposes, including sending you information by e-newsletter, email, postal mail or other means about products, services, contests and promotions. If you would no longer like to receive promotional email, you may unsubscribe.
As a franchisor, EarthFruits Operations will share information received on its website with EarthFruits Yogurt™ franchisees and/or its affiliates. Franchisees may have their own sub-websites, which are accessible from the EarthFruits Yogurt™ main website. This Policy does not specifically govern franchisees' use of any information they obtain. All EarthFruits Yogurt™ franchisees are independently owned and operated businesses. Franchisees are required to follow all applicable privacy laws. EarthFruits Operations maintains a strict "No-Spam" policy, which means we do not sell your personally identifying information to other companies or individuals except as may be permitted by this Policy. Such information may be shared in any of the following limited circumstances:
· We have your consent;
· Law enforcement, government officials, or other third parties when:
· To enforce our policies or agreements that you consent to by using the web site;
· In the event of a proposed or actual purchase, sale, lease, merger, amalgamation or any other type of acquisition, disposal or financing of all or any part of EarthFruits Operations for the purpose of providing you with continued offerings;
· If you have opted to receive marketing materials, EarthFruits Operations may also share your information with trusted third-parties to promote and market additional products, services and special offers that may be of interest to you;
· To partner with another company to offer or provide you with products, services, contests or promotions; and
· To provide our service providers with necessary information for the sole purpose of processing personally identifying information on our behalf (i.e., sweepstakes registration, e-newsletter distribution).
EarthFruits Operations takes appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. We restrict access to your personally identifying information to employees/independent contractors who need to know that information in order to operate, develop or improve our services.
INFORMATION ABOUT CHILDREN:
EarthFruits Operations is concerned about the privacy and safety of children when they use the internet. EarthFruits Operations will never knowingly collect personally identifiable information online from anyone under the age of 13 without prior verifiable parental consent. Our website is for a general audience and is not targeted to or intended for use by children. If children do send personal information to EarthFruits Operations such as writing to Santa, newsletter registrations, etc., the information is deleted. Note that EarthFruits Operations cannot always determine that a user is a child. EarthFruits Operations does not maintain databases about children.
THIRD PARTY LINKS:
In an attempt to provide you with increased value, the EarthFruits Yogurt™ website may contain links to non- EarthFruits Yogurt™ sites, which may have privacy policies that differ from our own. These links are provided to you only as a convenience. Such linked sites are not under the control of EarthFruits Operations and EarthFruits Operations is not responsible for the contents of any linked site or any link contained in a linked site. The inclusion of any link does not imply endorsement by EarthFruits Operations of the site, and EarthFruits Operations shall have no responsibility for information that may be referenced by or linked to this website. Further, these links may place their own cookies on your computer, collect data or solicit personally identifying information.
CHANGES TO THIS POLICY:
Please note that this Policy may change from time to time. Any such changes will be posted on this page. If there are changes made in the future, the changes will not affect information already collected.
ONLINE POLICY ONLY:
CONSENT TO THIS AGREEMENT:
By using the EarthFruits Yogurt™ website, you consent to the collection and use of information by EarthFruits Operations specified above. You are also agreeing to the terms and conditions of the web site's use as found on the "Legal Notice" link.
If you have any additional questions, for more information about EarthFruits Operations practices regarding specific information or services that are not covered in this Policy, please feel free to contact us on the website's "contact us" link or at (801) 503-9218.